Mattress retailer Sleep Number dreams up a new mobile site

Mobile consumers in the market for a new mattress can now order one while relaxing in the bed they are looking to replace. Mattress retailer Sleep Number has launched a new mobile site that offers a large rotating homepage banner and a prominent tab that consumers can touch right when they land on the site to read Sleep Number’s reasons for saying its high-end mattresses are worth the money.

The Why Sleep Number tab leads consumers to a series of four pages they can swipe through to learn about the design and benefits of a Sleep Number bed. The site, which was built by m-commerce technology vendor Mad Mobile and sells beds and pillows, also enables consumers to check their order status, access customer support, and follow the retailer on Facebook and Twitter.

“Offering a complete mobile shopping experience means our customers can interact with us when, where and how they want,” says Brooks Goldade, vice president of customer relationship management and web site management for Sleep Number. “Sleep Number’s new mobile site extends the Sleep Number in-store experience and provides shoppers with the ability to purchase, read ratings and reviews, find their nearest store, and review their order status at their fingertips.”

Under the Beds tab shoppers can view a list of mattress series ranging from Classic to Innovation to Performance. A tap on a series name brings up a page with each mattress in that series. From there, shoppers can touch a bed for more details and access a video of the bed with an audio description and customer reviews. Consumers can view size charts for the various beds, and click-to-call and make a purchase if they would rather order by phone. There is a also a “You may also like” cross-selling feature that shows consumers add-ons such as sheets and pillows.

“Mobile consumers are shopping at an increasing rate on smartphones and tablets,” says Ryan Kelly, vice president of sales and mobile for Mad Mobile. “The challenge that brands face is not simply mobilizing the checkout process, but is how to best offer the mobile consumer a compelling shopping experience that is engaging, fast and easy to navigate. Brands that execute in this regard while offering mobile capabilities that speak to key customer demographics will drive higher conversions and will see the best return on their mobile commerce site.”