Marketing Technology - Experian QAS Launches Real-Time Data Enhancement Product

Prospect IQ delivers individualized consumer insight at the point of contact, allowing businesses to prioritize high-value prospects and ensure rapid follow-up and effective offer strategies.

Boston, Mass., May 15, 2012 - Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today launched Prospect IQSM, a data enhancement product that enables organizations to gain a deeper understanding of their consumers by allowing them to leverage Experian ConsumerViewSM data and make effective business decisions in real time.

Prospect IQ delivers individualized consumer insight at the point of contact, allowing businesses to prioritize high-value prospects and ensure rapid follow-up and effective offer strategies. Organizations are able to turn more visitors into customers through intelligent, informed interactions that capitalize on consumer interest quickly and effectively. This approach results in stronger return on marketing spend, as well as increased profitability.

"We are excited to add Prospect IQ to our core set of data quality tools," said Thomas Schutz, senior vice president, general manager of Experian QAS. "We have always helped companies to save money and improve customer experience with accurate contact data . Now, with Prospect IQ, we can enrich this data in real time, enabling dynamic, customized offers that significantly impact the bottom line."

The new service is completely hosted and does not require any installation or data updates. For more information, please visit http://www.qas.com/real-time-data-enhancement.htm <http://www.qas.com/real-time-data-enhancement.htm?tid=3083> .

About Experian QAS

Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.