May 1, 2012, 12:00 AM

Retail's reality show

(Page 2 of 2)

E-retailers increasingly face demands for licensing fees from holders of technology patents, and many are at a loss as to what to do. Lee Cheng, general counsel at Newegg Inc., will describe how the web-only electronics retailer stands up to patent demands—but keeps legal fees from spiraling out of control.

There's much more, as outlined in the pages that follow. IRCE 2012 will serve as a boot camp that can prepare retailers to come out on top in today's retailing reality show, one in which the winners will be those who learn how to use the web effectively to connect with the 21st century consumer.

don@verticalwebmedia.com

@dondavisIR

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jock Purtle / E-Commerce

What is your e-commerce business worth?

The founder of a merger and acquisitions consulting firm examines how e-retailers can know the ...

FPO

Adrien Henni / E-Commerce

Alibaba and Chinese e-commerce rivals target Russia

Besides Alibaba, Chinese e-commerce companies like LightInTheBox and DinoDirect are seeking deals to get goods ...

Advertisement