April 30, 2012, 11:19 AM

Eyeglass e-retailer Ditto raises $3 million

Shoppers can virtually try on frames before buying them.

Thad Rueter

Senior Editor

Lead Photo

Online eyeglass retailer Ditto Technologies Inc. says it has raised $3 million in a funding round let by August Capital. Howard Hartenbaum, general partner at August Capital, joins the e-retailer’s board.

Shoppers at Ditto.com can use their webcams to take photos of their faces and then virtually try on frames on the e-commerce site. Those shoppers then can post those images to Facebook to seek comments from friends.

"E-commerce has dramatically evolved across multiple categories including fashion and accessories, yet eyewear remains extremely challenging to market and sell online,” Hartenbaum says. “Ditto’s innovative technology eliminates the hassles and impediments associated with buying eyewear online as well as in stores by giving consumers the ability to not just see how they look and fit, but also ask a trusted source to help select which frames to buy.”

Angel investors along with what Ditto calls “friends and family” also took part in the funding round. Neither Ditto nor Hartenbaum indicated how the capital would be spent.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement