April 30, 2012, 11:19 AM

E-commerce stocks outperform the broader market

The Internet Retailer Online Retail Index gained 3% last week.

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Most e-commerce stocks tracked in the Internet Retailer Online Retail Index posted gains last week.

Among the top gainers last week was Amazon.com Inc., whose stock rose after the e-retailer posted a 33.8% increase in first quarter revenue, going from $9.86 billion in Q1 2011to $13.19 billion. Amazon’s stock value climbed 19.4% last week over the prior week. Amazon is No. 1 in the Internet Retailer Top 500 Guide.

Daily deal provider Groupon Inc.’s stock rebounded last week with a 7.6% gain. Since the market’s close March 30 when Groupon announced it was restating its fourth quarter earnings, its stock had lost value each week until last week. Still, the stock has fallen from its March 30 closing price of $18.38 to $11.98, a 34.8% decrease.

Online jeweler and auctioneer Bidz.com Inc., No. 150, led the index with a 26.5% gain, going from 49 cents to 62 cents last week. Netflix Inc., No. 13, led the losers with a 21.1% decrease following a $4.58 million Q1 loss reported last week.

The Online Retail Index tracks 25 publicly traded e-retailers and e-commerce technology providers. Most—20—had gains last week, with four losing value and one, Coastal Contacts Inc., No. 117, flat.

Overall, the Online Retail Index increased 3.00% last week, ahead of the broader market. The Dow Jones Industrial Average increased 1.53% and the Standard & Poor’s 500 increased 1.80% last week.

Following are the best-performing stocks last week in the Online Retail Index and the percentage increase in stock price for each:

• Bidz.com, 26.5%

• Amazon, 19.4%

• U.S. Auto Parts Network, 10.1%

• Groupon, 7.6%

• Overstock, 6.3%

Following are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:

• Netflix, -21.1%

• Akamai, -11.3%

• LivePerson, -3.2%

• United Online, -0.9%

• Coastal Contacts, 0.0%

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd and Vitacost.com Inc.

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