In its second-largest acquisition, Amazon buys the company for $970 million.
Schneider Brings Significant QR Code and Mobile Marketing Experience To Drive Sales and Business Development Opportunities for Nellymoser
ARLINGTON, MA – April 25, 2012 – Nellymoser, a mobile marketing and technology services company, is pleased to announce that Adam Schneider, a former manager of business development at Microsoft TAG, has joined the company as Vice President, Print to Mobile Solutions. In his new role, Schneider will leverage his extensive background in the QR code and mobile marketing space to pursue sales and business development opportunities with publishers, agencies and brands.
Schneider brings significant QR code and mobile experience to his new role at Nellymoser. Most recently, Schneider was with Microsoft Corporation’s TAG group, where he was solely responsible for driving sales of the company’s TAG mobile 2D barcode solution in the publishing market, the company’s biggest vertical focus. During his tenure, his efforts were instrumental in driving TAG’s market share to an all-time high of 97% and making TAG the most recognized mobile action code in U.S. publishing. His success led to an expanded role as a mobile thought leader and he was a frequent speaker at mobile and publishing industry events.
Before Microsoft, Schneider was Vice President of Sales at SnapTell Inc., a provider of the integrated mobile marketing solution, Snap.Send.Get™. SnapTell is credited with creating the first print-to-mobile campaigns using image recognition in 2008. At SnapTell, Schneider played a primary role in designing and launching SnapTell’s U.S. sales efforts and was responsible for growing the company’s sales from $0 to $1.2M in the first 10 months.
“Adam’s experience in the print-to-mobile industry and particularly his publishing background, is a great fit for Nellymoser,” said John Puterbaugh, Founder and CEO of Nellymoser. “He’s an extremely versatile individual who will undoubtedly play a key role in expanding our print-to-mobile business and evangelizing our solutions.”
Schneider has also held senior sales and marketing positions at SpyderLynk, AdMob, Cellfire and Hotmail. He holds a BA in Political Science from State University of New York and a Juris Doctorate from The City University of New York, Law School.
Nellymoser produces the mobile user experience for its customers’ print to mobile campaigns. The company’s turnkey solution includes a combination of creative services, campaign programming, site hosting and detailed analytics. Mobile campaigns are launched when a user with a mobile device scans a 2D action code such as a QR code or digital watermark and may include a variety of user experiences such as product videos, enter-to-win contests, sharing of content via social media and mobile commerce.
Nellymoser Inc. (http://www.nellymoser.com), a mobile marketing and technology services company founded in 2000 and headquartered in Arlington, MA, turns printed action codes (e.g., 2D bar codes, QR codes, Microsoft Tags, SMS) into instant, interactive consumer “engagements” on mobile phones. These range from contests and product videos to interactive multimedia engagements that can be shared on social media (e.g., Facebook and Twitter) and include e-commerce for instant product purchases. Nellymoser’s customers include leading publishers, advertisers, retailers, and consumer packaged goods companies.