April 11, 2012, 8:49 AM

TellApart Appoints a Chief Operating Officer

Tom Cheli joins TellApart from QuinStreet, Inc., one of the largest online direct marketing and media companies in the world.

Burlingame, CA, April 4, 2012 — TellApart, Inc., the leading shopper intelligence platform for e-commerce companies, announced today that it has appointed Tom Cheli as Chief Operating Officer. Cheli joins TellApart from QuinStreet, Inc., one of the largest online direct marketing and media companies in the world, where he was the Executive Vice President of Operations.

“In the three years since its founding, TellApart’s rapid growth has been fueled by e-commerce marketers’ demand for our solutions,” said Josh McFarland, CEO and co-founder of TellApart. “Tom’s extensive experience in developing successful sales and operations teams makes him the perfect person to further accelerate this growth.”

Tom held multiple executive roles during his 12-year tenure at QuinStreet, joining the company as the Director of Sales in 2000 and helping lead the company through its IPO in 2010. Prior to QuinStreet, Tom held several sales management positions.

“I am absolutely thrilled to be joining TellApart. The vision of helping marketers use their own customer data is something that’s resonating well with retailers,” said Cheli. “It is rare to find a company at this stage that is poised for so much future success, and I look forward to scaling the organization to complement the incredible team and technology that exists today.”

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