Grainger emphasizes search engine marketing, targeted e-mail s, and mining online data.
AdGooroo Hires a Senior Vice President for Research & Analytics and Business Development
Gregg Hamilton comes to AdGooroo with 25 years of experience in WPP’s Young & Rubicam family of agencies.
CHICAGO, April 10, 2012 – Chicago – Digital marketing intelligence provider AdGooroo (www.adgooroo.com) today announced the appointment of Gregg Hamilton to senior vice president, research & analytics and business development. Hamilton is responsible for AdGooroo’s strategic research and analytic initiatives, with the goal of enhancing the insights that customers derive from AdGooroo’s data. In addition, he is responsible for building key strategic partnerships that deliver long-term value for both AdGooroo and its partners.
Hamilton comes to AdGooroo with 25 years of experience in WPP’s Young & Rubicam family of agencies, where he specialized in improving client performance through the targeting and segmentation of database marketing communications and programs, in-market testing and determining which marketing investments worked and how well. Among his achievements, Hamilton directed the global database marketing strategy for the launch of Microsoft’s adCenter search engine (now Bing).
“I have spent most of my career applying scientific method to improve the impact and efficiency of direct marketing practice,” said Hamilton. “I am excited to join AdGooroo, because I believe that there are huge opportunities to improve the science of online marketing and because AdGooroo has built the infrastructure to compile and synthesize the richest data in that space independent of any search engine, publisher or other online property.”
“We are very pleased that Gregg has chosen to join the AdGooroo team,” commented Richard Stokes, founder and CEO of AdGooroo. “AdGooroo is committed to delivering the highest possible accuracy and value in our proprietary data. Gregg’s wealth of insight and experience in using data to improve marketing effectiveness will materially contribute to the value that AdGooroo’s proprietary marketing intelligence brings to our users.”
Founded in 2004, AdGooroo is a leading provider of Digital Marketing Intelligence that drives competitive advantage for Internet marketers. More than 4,000 advertisers and agencies use AdGooroo’s on-demand tools to tap into the world’s largest database of search and display marketing data and gain actionable intelligence on their top competitors’ keywords, ad creative, backlink data, campaign statistics, budgets and more. For more information, visit AdGooroo.com.