Sales from mobile devices increased 101% in the first quarter compared to the same quarter last year for more than 350 retailer clients of ...
SkyMall has a new owner
Direct Brands is now piloting the cataloger and Top 500 retailer.
Topics: acquisition, Book-of-the-Month Club, Bookspan, catalogers, Columbia House, Daniel Shum, Direct Brands, e-commerce investment, Greenspun Corp., NewsMakers, Skymall, Spire Capital Partners, Top 500
In-flight cataloger and e-retailer SkyMall Inc. has a new owner. Bookspan, a direct-to-consumer media distributor, has bought SkyMall, says Direct Brands Inc., which owns Bookspan. Direct Brands did not disclose terms of the deal.
SkyMall, with $80.5 million in 2010 web sales, is No. 185 in the Internet Retailer Top 500. Both Direct Brands and SkyMall are direct-to-consumer retail companies. “The combination of Direct Brands and SkyMall will further enhance and strengthen the overall experience of our customers and club members,” says Daniel Shum, Direct Brands executive chairman.
Other brands owned by Direct Brands include the Book-of-the-Month Club, Columbia House, Doubleday Book Club and Your Movies. Private investment firm Najafi Cos. owns Direct Brands. Last year, Najafi bid on the e-commerce assets of now defunct Borders Group Inc., but was blocked in the bid.
Private equity fund Spire Capital Partners and The Greenspun Corporation, which has media and travel investments, previously owned SkyMall, which was founded in 1990.