In its second-largest acquisition, Amazon buys the company for $970 million.
The new agreement will enhance market-leading merchandising capabilities.
Global leader in SaaS-based commerce solutions, Venda, has announced a new partnership with leading online merchandising innovators Locayta. The companies will offer Venda's client base the opportunity to enhance category and product list merchandising and optimise the presentation of content by using Locayta Freestyle MerchandisingTM - a unique and proven merchandising technology that gives retailers complete control over how products are sequenced and presented online.
Freestyle Merchandising has been exclusively developed by Locayta to liberate online retailers from the confines of manual merchandising. The software offers highly configurable rules-based features that deliver advanced product sequencing and visual merchandising.
Freestyle Merchandising is already the chosen tool of notable retailers including Tesco Clothing, Superdry, Boohoo, Prezzybox and Paperchase. The technology will now be available to Venda's client base via a Software-as-a-Service model that can be easily integrated into the Venda platform.
Retailers will benefit from the ability to deliver an intelligent, responsive user journey whilst streamlining operational input. Unique capabilities include Locayta’s Balance Factor technology, which enables merchants to configure the sequencing of products using metrics such as popularity, profitability, newness to market and stock levels.
Meanwhile, the ability to fine tune visual displays manually delivers a sophisticated level of merchandising akin to the high street experience. Other features include the ability to define and control brand adjacency and display advertising for close management of brand relationships.
The new partnership provides a cost-effective and competitive addition to the comprehensive merchandising strategy that Venda offers clients as the company's CEO Eric Abensur explains. “Over the past decade Venda has become the world-leader in SaaS-based ecommerce. Our innovations have delivered more customer sites and transactions to world-leading retailers than any other cloud commerce provider. This partnership with Locayta will enhance our offering still further and ensure that retailers can revolutionise their merchandising strategies via highly effective technology that increases conversion rates and return on investment. We are excited to offer this cutting edge technology to our clients.”
André Brown, CEO of Locayta, is in agreement. “This partnership is a prime opportunity to reveal the power of Freestyle Merchandising to an extended global client base. I am delighted to be in the position to offer Venda customers our bespoke technology to improve their merchandising performance and achieve a competitive edge for their business.”
Locayta is an industry leading provider of e-commerce solutions that enable retailers to define every aspect of their online search and merchandising strategy within a single system. The company was co-founded in 2002 by CEO André Brown, an expert in bringing new technologies to market, being one of the original team who introduced Adobe Acrobat to the UK.
Locayta has developed Freestyle Merchandising in response to the merchandising limitations imposed by many e-commerce systems. Freestyle Merchandising gives retailers fully configurable control over how products are prioritised, sequenced and promoted in conjunction with user preferences and behaviour.
Supporting hundreds of retailing clients internationally, Locayta's Software as a Service technology has been proven to improve online sales by an average of 19%. Clients including Tesco Clothing, Superdry, Boohoo and Prezzybox have reported a consistent correlation between the implementation of Locayta Freestyle Merchandising and an increase in conversions rates and sales revenue.
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Venda is the world’s largest on-demand ecommerce provider. Processing over $1Bn of transactions annually, its highly flexible convergent cross-channel platform offers retailers the scalability, stability and security for deploying world-class ecommerce sites.
With over ten years’ experience and a presence in the UK, US and France, Venda helps global retailers increase revenues and deliver a return on investment faster than traditional ‘buy and build’ methods. Its expertise in multichannel commerce and knowledge of payment regulations in different countries allows retailers to expand quickly into new markets.
As of December 2011, over 100 retailers of all sizes use Venda’s platform to handle millions of transactions each month. These include Accessorize, Anthropologie, Emma Bridgewater, Jimmy Choo, Paperchase, Royal Doulton, and Clothing at Tesco, BBC and Orange.
For further information please visit http://www.venda.com or join the discussion at www.twitter.com/vendauk