In its second-largest acquisition, Amazon buys the company for $970 million.
The Calendar is a Web-based feature that helps retailers plan, create, schedule and send marketing campaigns.
PITTSBURGH, PA, March 27, 2012 – SnapRetail, a technology company that provides the only SaaS solution for small retailers to plan, promote, sell and stock their stores online, has launched the Calendar and Idea Bar.
The Calendar is a Web-based feature that helps retailers plan, create, schedule and send marketing campaigns to customers via e-mail or social media in about 10% of the time it takes with other email marketing systems. The Calendar offer ideas, inspiration and tools to help local retailers send innovative marketing campaigns to drive store traffic and increase sales.
“Local retailers are busier than ever. They simply don’t have the time to market and often struggle to come up with creative ideas to promote their stores,” explained Ted Teele, CEO of SnapRetail. “They know they need to use Facebook, but are not sure what to say. And they have told us that it takes 4-5 hours to create and test an e-mail campaign using other systems. Our planning Calendar is a unique service that sparks ideas and makes it fast and easy to share them with their customers.”
With a constant supply of inspiration for campaigns, posts and events on the Idea Bar, the Calendar provides fun ideas around events like April Fools Day, Earth Day and Mother’s Day to grow store and online sales, and keep customers engaged. The Calendar also provides a clear view of future ideas and tracks successes from previous months with real-time summaries.
“The Calendar is easy to use, and with an abundance of different templates and ideas, allows everything I share with customers to look polished and engaging,” said Danielle Shaffer, owner of Aw Else Boutique in Greensburg, PA. “As a daily routine, the Calendar helps us plan and manage our communications from one place.”
“The Calendar is like my favorite pillow; I don’t travel without it,” said Sloane Wiggins, owner of Cudos, a gift shop in Augusta, GA. “We start our monthly marketing meeting with the Calendar so we can plan for our Facebook, Web posts and e-mail content. We choose a template and easily make it work for our store. It saves us time because the groundwork has been done for us.”
Free to subscribers of SnapRetail’s TrafficBuilder, the Calendar offers an easy drag-and-drop format and a collection of tens of thousands of professional images, templates and Ideas for retailers to tap to build their campaigns and plan marketing schedules. Since SnapRetail works with more than 170 vendors TrafficBuilder offers access to the highest quality images and customizable e-mail templates, along with ideas tailored to each individual store.
A video on the Calendar and Idea Bar can be accessed here: http://www.snapretail.com/retailer/library-videos.asp?VideoID=201
Based in Pittsburgh, PA, SnapRetail provides the only integrated online marketing and sales solution that drives increased sales and store traffic for local retailers. Retailers can buy leading gift and home décor brands, plan their marketing programs, promote through email, Facebook and Twitter, and sell daily offers all from one easy, affordable web-based system. This eRetail system is fast, easy and affordable for store owners who recognize the increasing need to have an internet presence to thrive. SnapRetail’s strong relationships with over 170 leading gift and home décor manufacturers ensure that retailers have the product information required to build successful marketing and sales programs. Recognized by Entrepreneur Magazine as one of America’s 100 Brilliant Companies, SnapRetail makes it a snap for small stores to compete with larger retailers and remain vital members of their communities. More information is available on www.snapretail.com and at www.facebook.com/snapretail.