The search giant today launched an app called Inbox that could force retailers to change their e-mail marketing strategies.
The consumer electronics retailer says the site will return later today.
Best Buy Co., No. 11 in the Internet Retailer Top 500 Guide, said it took down the site last night at 10 p.m. Eastern time and expected the site to be available again at about 3 p.m. Eastern time today. “To enhance your online shopping experience, we’re making updates to BestBuy.com,” reads a message from the retailer. The chain offered no further details and the company did not immediately respond to a request for comment.
During the site work, consumers cannot shop online nor check order status for web purchases, Best Buy says.
“In addition to being inaccessible through BestBuy.com, these functions will also be inaccessible to store employees, call center agents and online support representatives,” the retailer says in a message to consumers. “Our warehouse will continue processing and shipping existing orders during this time. However, you will not receive e-mails regarding your order while the updates are in progress.”
Lynn Lanphier, director, digital analytics, Best Buy Co. Inc., will speak this June at the Internet Retailer Conference & Exhibition 2012 in Chicago in a session titled “The new age of analytics: Creating a data strategy that leads to increased sales.”
The IRCE $200 early-bird discount expires March 31!