March 26, 2012, 11:48 AM

LuLuLemon Athletica narrows its hunt for an e-commerce chief

The retailer says it’s in the final offer stages with a candidate.

Lead Photo

Yoga apparel retailer LuLuLemon Athletica Inc. could select its next head of global e-commerce soon, four months after its former senior vice president of global e-commerce, Chris Ladd, left to join another retailer.

The company is in the “final offer stages with a new head of global e-commerce,” said Christine M. Day, CEO and president, during a recent conference call with analysts to discuss LuLuLemon’s fourth quarter and 2011 results. LuLuLemon declined to disclose more details.

Having an e-commerce chief will be crucial for LuLuLemon, No. 229 in the Internet Retailer Top 500 Guide, as e-commerce gains importance for the company. For example, e-commerce sales have represented 11% of the company’s sales since the launch of a redesigned LuLuLemon site last April, Day said during the call. “To put this achievement into perspective, in the fourth quarter alone, we did $50 million in e-commerce sales compared to $57 million for the full year in 2010,” Day said.

For the 2011 fiscal year ending Jan. 29, 2012, LuLuLemon posted:

  • An increase in direct sales, which the retailer says are virtually all online, of 85.5% to $106.3 from $57.3 million in 2010.
  • An increase in net revenue of 40.5% to $1.0 billion from $711.7 million in fiscal 2010.
  • Growth in comparable-store sales of 20%.
  • Growth in net income of 51.4% to $185.0 million from $122.2 million in 2010.

 

For the 2011 fourth quarter, LuLuLemon posted:

  • An increase in direct sales of 103.7% to $50.1 million from $24.6 million in 2010.
  • An increase in net revenue of 51.4% to $371.5 million from $245.4 million in fiscal 2010.
  • Growth in comparable-store sales of 26%.
  • Growth in net income of 34.4% to $73.9 million from $55.0 million in 2010.

Timothy Peterson, chief marketing officer and co-founder of LocFree.com, will speak at the Internet Retailer Conference & Exhibition 2012 in Chicago in a session entitled “Attracting and retaining talent in a competitive market.”

The IRCE $200 early-bird discount expires Mar. 31.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Shmuli Goldberg / E-Commerce

Five tips for winning Amazon's Buy Box during the holiday season

Negative deliveries and bad feedback will keep you from the coveted spot on Amazon.com. On ...

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

Advertisement