March 20, 2012, 4:29 PM

U.K e-commerce spending increases 10% in February

The growth rate for web-only retailers was 13%.

Thad Rueter

Senior Editor

Lead Photo

Online shoppers in the United Kingdom spent 5.4 billion pounds (US$8.56 billion) in February, up 10% from the same month last year, according to according to e-commerce spending estimates released today by the Interactive Media in Retail Group, an e-retail trade group commonly known at IMRG, and Capgemini, a consultancy.

In February 2011, however, year-over-year spending growth was 20%, the groups say, and last month’s 10% growth marks the slowest growth rate since January 2011. “Although growth in e-retail sales was lower than expected in February ... double-digit growth is still a positive result,” says Tina Spooner, chief information officer at IMRG.

In February, web-only retailers posted year-on-year growth of 13%, more than the 8% growth for retailers with both online and physical stores, the report says. February was the second consecutive month that web-only retailers outpaced those multichannel retailers.

Here are the year-over-year spending changes for certain product categories in February; the report gave no spending figures:

• Beer, wines and spirits, 9%

• Clothing, footwear and accessories, 9%

•Consumer electronics, 3%

• Gifts, 22%

• Health and beauty, 32%

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Comments | 1 Response

  • The fact that February 2012 was 1 day longer than February 2011 should account for 3.6% growth. So we're only looking at 6.2% underlying growth. The real story in online retail is the move to purchase via mobile devices. Especially the iPad, where growth is in the 100s of %.

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