In its second-largest acquisition, Amazon buys the company for $970 million.
The flashy app is designed to help consumers discover and purchase art.
With more than 1 million pieces of art in its inventory, e-retailer Art.com Inc. is turning to the iPad to help consumers discover art with the release of its artCircles.com app.
The app enables consumers to search for art by selecting one of three search refinement methods—words, curators and colors—from wheels on the left side of the screen. Consumers can select, for example, the word “oceanic” or pick a color as a refinement. Rotating that wheel causes another wheel on the right side to rotate and display images related to the refinement. Tapping the View Collection button starts a slideshow of the images. Selecting the Curators refinement enhances the slideshow with audio from individuals from different walks of life, such as a photographer, a musician or a community organizer, who selected the art explaining their choices.
“Every spin of the wheel on artCircles reveals something unexpected,” says Geoffroy Martin, Art.com CEO. Art.com is No. 105 in the Internet Retailer Top 500 Guide.
Consumers can select images to buy within the app. They also can choose framing within the app before completing purchases. Consumers also can tag images as favorites and share them through Facebook and e-mail.