March 13, 2012, 9:43 AM

comScore Launches Ad Metrix in Australia to Provide Competitive Intelligence for Online Display Advertising

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*Reflects display advertising only, excludes small ads and house ads (<2,500 pixels in dimension).
**Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Socially-Published and Socially-Enabled Ads

A key component of comScore Ad Metrix is visibility into the growing use of socially-published and socially-enabled ads. Socially-published ads refer to any brand’s display ads that appear on social networking sites, such as Facebook or LinkedIn. Socially-enabled ads are IAB standard display ads that can be clicked through to Facebook or other social networking sites. Increasingly, brands are utilizing these social calls-to-action in their display ad campaigns as a means of bolstering their social media presence.

In Australia, 24.7 percent of all display ad impressions were socially published in January 2012, while 10.5 percent of ad impressions were socially enabled. In the case of the McDonald’s Corporation, more than half (57.0 percent) of its display ads delivered during January were socially-enabled, while 54.4 percent of its display ads were published on social networking sites.

Learn More about comScore Ad Metrix

To learn more about comScore Ad Metrix in Australia, please contact learnmore@comscore.com. Attending ad:tech Sydney 2012? Visit comScore at booth 55 to find out more about this service and other comScore solutions.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

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