March 12, 2012, 2:31 PM

LivePerson leads e-commerce gainers

But losers outpaced winners as the Online Retail Index fell last week.

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LivePerson Inc., the online chat services provider, led e-commerce stocks tracked in the Internet Retailer Online Retail index last week with a 7.9% gain over the previous week.

Meanwhile, on the other end,Overstock.com Inc.’s stock fared poorly with a 12.6% decrease in value following the release of its 2011 results in which its sales decreased 3.3%, to $1.054 billion from $1.090 billion in 2010. Overstock is No. 27 in the Internet Retailer Top 500 Guide.

Overall, the Online Retail Index had a 1.9% decrease last week over the week prior. Eleven of the 25 e-commerce stocks tracked in the index increased in value last week compared with the previous week; 13 decreased, and one, eBay Inc., was unchanged. The broader market also registered mixed results for the week. The Dow Jones Industrial Average decreased 0.43% and the Standard & Poor’s 500 Index increased 0.09%.

The Online Retail Index tracks 25 publicly traded e-retailers and e-commerce technology providers.

Here are the best-performing stocks last week in the Online Retail Index and the percentage increase in stock price for each:

• LivePerson, 7.9%

• American Greetings, 3.6%

• 1-800-Flowers, 2.9%

• Amazon, 2.8%

• PetMed Express, 2.5%

Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:

• Bidz.com, -18.8%

• Overstock, -12.6%

• Groupon, -11.5%

• U.S. Auto Parts Network, -9.3%

• NutriSystem, -6.0%

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd and Vitacost.com Inc.

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