New York, New York – March 6, 2012 -- According to ABI Research, mobile shopping will account for $163 billion in sales worldwide, or 12% of global ecommerce revenue by 2015. As consumer adoption of smartphones and other web-enabled mobile devices continues its rapid ascent internationally, major European brands are leveraging the mobile web as a significant channel to more deeply engage with consumers and drive sales. El Corte Ingles, the largest department store in Europe and fourth largest worldwide, recently partnered with global mobile and multichannel technology platform company Usablenet, to launch an optimized mobile version of its site that extends the El Corte Ingles brand to customers anytime, anywhere.
The new El Corte Ingles mobile site features HTML5 capabilities and provides customers with key features and functionality available on the traditional website, including:
* Full M-Commerce Functionality: Registered users and guests have the ability to purchase items directly from their mobile device
* Advanced Scrolling Image Carousel: Customers can view high-quality, rotating carousel product images displayed on the homepage and product detail page without slowing their browsing experience
* Tap-Tap Zoom: Users can double tap on product images to further zoom in and see the product in greater detail
* Full Browse and Search Capability: Customers can search and browse from El Corte Ingles’ entire inventory of products
* Expandable Navigation: Users can quickly and efficiently browse by category without loading extra pages and slowing down the browsing experience
“Mobile commerce has exploded onto the international stage, with a growing number of consumers using their smartphones to browse, shop and purchase items from leading retailers across the globe,” said Usablenet CEO Nick Taylor. “El Corte Ingles is another strong example of the power of Usablenet’s platform and our ability to scale a brand’s mobile presence to support a global audience, while accounting for differences in infrastructure, device-type and mobile networks.”
“With an increasing number of consumers using mobile to aid with their purchases, it was important for us to create a mobile version of our website that provides a positive user experience on all mobile devices,” Said the eCommerce Division of El Corte Ingles. “Our new site was designed to provide El Corte Ingles customers with the same high-quality shopping experience that they have come to expect across all channels.”
Usablenet is one of the driving forces behind mobile commerce on the global stage, powering the mobile sites of numerous large global brands like Tesco, FedEx, Expedia, and others. The company’s HTML5 mobile platform enables leading brands in all industries to deploy next-generation mobile features such as expand-and-collapse menus, high-resolution image galleries, location-aware features, scrolling promotions, and more.
Usablenet is a global technology leader for mobile and multichannel customer engagement that works with 20% of the Fortune 1000. Usablenet's transformative technology platform allows leading companies in all sectors to extend their brand to consumers across multiple channels, including mobile phones, mobile applications, tablets, Facebook, in-store kiosks, and other platforms -- with minimal impact to the client's IT resources. Usablenet customers include Amtrak, Delta, Estée Lauder, FedEx, Hilton, Marks & Spencer, Sprint, JCPenney, Victoria's Secret, and others. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Los Angeles, Italy and London. For more information, visit us at http://www.usablenet.com or on Twitter @Usablenet.
LaunchSquad for Usablenet