March 5, 2012, 4:06 PM

Roses & Rye hires a former Gap and Williams-Sonoma executive

Beverly Stern will work on marketing and merchandising for the shoe e-retailer.

Thad Rueter

Senior Editor

Lead Photo

Beverly Stern

Roses & Rye, an e-retailer of shoes marketed to moms, has hired Beverly Stern as strategic principal. Stern, who has worked for such retailers as Gap Inc.,  Williams-Sonoma Inc. and The Gymboree Corp., will give strategic advice and marketing and merchandising guidance to the company, which was founded in 2011.

According to Roses & Rye, Stern most recently worked for Gymboree, No. 309 in the Internet Retailer Top 500 Guide, where she oversaw the launch of the children’s apparel retailer’s Janie and Jack upscale clothing division in 2002. Before that, she was executive vice president and general merchandising manager for grocery chain Dean & DeLuca. Previously, she was general merchandising manager at Williams-Sonoma, No. 25 in the Internet Retailer Top 500 Guide, after holding the same job at Gap, No. 24. Roses & Rye says Stern launched Gap’s baby clothes unit in 1989.

“Beverly’s record of scaling iconic brands coupled with her experience as a mother makes her a perfect fit for Roses & Rye,” says Patricia Calfee, the retailer’s co-founder and CEO. “As a team, we prioritize innovation, growth and passion, and Beverly brings all those skills as a leader.”

Roses & Rye sells flats designed to protect the feet of mothers, the retailer says. Consumers also can buy the shoes via pop-up shops—that is, temporary physical stores.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement