February 21, 2012, 4:34 PM

eBay buys a provider of technology for auto parts sales

WHI Solutions will become part of the online marketplace’s eBay Motors.

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Gearheads could find the going a bit easier on eBay Inc., thanks to the online marketplace’s announcement today that it will buy WHI Solutions, which provides software and digital catalog technology for auto parts distributions and retailers.

EBay declines to say how much WHI will cost. But the acquisition will improve the buying and selling experience at eBay Motors, which sells not only used cars and car parts, but equipment for boats, trucks and motorcycles, according to a blog today from a company spokesman.

“EBay plans to expand its catalog—from auto replacement parts to specialty equipment—to meet the needs of the eBay customer,” writes Richard Brewer-Hay, eBay’s senior manager, social media. “In addition to the catalog benefits for eBay Motors buyers, sellers will also enjoy a better experience with an easier way to list inventory, with automatically populating listing fields including description, image and vehicle application data using WHI’s catalog of millions of SKUs.”

EBay says that it will absorb into eBay Motors not only WHI’s technology, but its employees and clients. WHI’s offices will remain in New York, New Jersey and Los Angeles.

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