February 8, 2012, 2:18 PM

Falling in love with the product page

Learn why a good impression here can mean more conversions.

Kevin Woodward

Senior Editor

Lead Photo

While a well-designed product page can accomplish many goals for e-retailers, few are more important than increasing the conversion rate, says Louis Moreau, CEO of apparel retailer AgainstNudity.com.

Product pages are crucial to generating sales because they are often where shoppers decide whether to make a purchase or move on to a different site, he says. “The decision to proceed to check out and convert a visit into a sale is usually made at this point,” Moreau says. “Thus, the product page must make the customer fall in love with the product, which is not a small challenge.”

Moreau will share his insights about what features enable a product page to make a good impression at the 2012 Internet Retailer Web Design and Usability Conference  in Orlando, FL, on Feb. 13, from 10:30 a.m. to 11:30 a.m., in a session entitled “Using the product page to make a good impression and generate sales.”

Internet Retailer’s editors asked Moreau to speak because of his experience launching the e-retailer’s initial e-commerce site in December 2010, as well as rolling out a revamped design in last February that includes 360-degree images of clothing.

Comments | 1 Response

  • Good points here. Seems almost second nature to effectively highlight products, but many companies rely too heavily on brands to sell versus the merits of the actual item being sold. Another tactic that can yield positive results is highlighting client products on a separate page, especially if you directly influence the creation or distribution fo those products. Lauren at Volusion

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