February 2, 2012, 3:58 PM

Amazon sets up online shop in India

The retailer also goes after consumers who like sweat-stained sports jerseys.

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Amazon.com Inc. said today it has launched an online shopping service for consumers in India. Junglee.com enables consumers to shop for products from online and offline retailers in that country, and products from Amazon.com.

Amazon is No. 1 in the Internet Retailer Top 500 Guide. It says the Indian site offers more than 10 million products from 14,000 brands. Consumers can follow links on the site to buy products directly from such retailers as Homeshop18, UniverCell, Hidesign and Gitanjali; find locations to a retailer’s physical store; or purchase from Amazon.com, according to information on Junglee.com.  Consumers cannot buy directly from Junglee.com.

Amazon did not immediately respond to a request for comment.

Additionally, sports fans and memorabilia collectors have a new online spot from Amazon where they can buy such items as a piece of used helmet from former Buffalo Bills quarterback Jim Kelley, or a framed version of Albert Pujols’ 2001 rookie card, the baseball slugger appearing almost baby-faced in his St. Louis Cardinals uniform. Amazon today launched its Sports Collectible store, where consumers can shop more than 2 million items related to players in all the major U.S. sports leagues, plus international soccer.

Amazon says consumers can buy items that include ticket stubs to autographed gear. Many products on the site, amazon.com/sportscollectibles, display authentication sources and condition ratings from such group as the Professional Sports Authenticator and Beckett Grading Services.  Price range from the nominal—some trading cards were selling for a base price of 99 cents—to the luxurious—a baseball autographed by Babe Ruth would set a collector back $34,950.

“Our customers have told us that when purchasing sports collectibles they highly value authenticity, which is why we have teamed with some of the top sports collectibles sellers in the world to provide unique items with easy to find authentication and condition information,” says Peter Faricy, vice president of Amazon Marketplace.

The opening of the online sports collectible store represents another move by Amazon to try to dominate e-retail niches. For instance, through its subsidiary Quidsi, which Amazon bought in 2010, the world’s largest retailer operates e-commerce sites dedicated to such products as diapers and other baby goods, toys, and pet products. Soon, Quidsi will launch sites dedicated to home furnishings and sporting goods, according to a recent Credit Suisse research note.

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