January 23, 2012, 1:54 PM

Groupon bounces back to lead e-commerce stocks higher

The Internet Retailer Online Retail Index gained 2.13% last week.

Don Davis

Editor in Chief

Lead Photo

Two up-and-down e-commerce stocks were back in investors’ favor last week as the e-retail sector advanced in tandem with the broader market.

Groupon, whose stock price has bounced around since its much-ballyhooed November IPO led the Internet Retailer Online Retail Index last week, gaining nearly 9%. And Netflix, whose shares plummeted in the wake of a consumer revolt over its new pricing plan last fall, gained more than 6%, although its stock price remains only at a third of its high last July. Netflix advanced despite an investor suit against the company tied to the steep drop in its stock price last year.

Overall, advancers outpaced decliners 19 to six among stocks in the Online Retail Index, which tracks the stocks of 25 publicly traded e-retailers and e-commerce technology providers. The index gained 2.13% for the week, in line with the broader market. The Dow Jones Industrial Average gained 2.40% and the Standard & Poor’s 500 Index advanced 2.04%.

While not among the leaders in the Online Retail Index, eBay posted a 4.25% gain in its share price last week after reporting fourth quarter financials, including a 10% increase in U.S. merchandise sales on the online marketplace.

Here are the best-performing stocks last week in the Online Retail Index and the percentage increase in stock price for each:

• Groupon, 9.0%

• U.S. Auto Parts Network, 7.3%

• Amazon, 7.0%

• 1800Flowers.com, 6.9%

• Netflix, 6.2%

Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:

• Bidz.com, -11.5%

• eGain, -2.9%

• Bluefly, -2.0%

• Coastal Contacts, -2.0%

• ValueClick, -0.8%

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd and Vitacost.com Inc.

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