January 23, 2012, 9:35 AM

First Data Enables Multiple Channel Transaction Growth with New Products

First Data’s product suite has been enhanced with new payment acceptance offerings for merchants looking to expand their payment strategy with flexible, secure and cost-effective solutions.

ATLANTA, Jan. 19, 2012 – In a continuous effort to keep its customers up to date on the company’s ongoing product innovation, First Data Corporation, a global leader in electronic commerce and payment processing, today shared highlights from its Q4 2011 Product Release. Enabling multiple channel transaction growth, First Data’s product suite has been enhanced with new payment acceptance offerings for merchants looking to expand their payment strategy with flexible, secure and cost-effective solutions.

•Smart Routing – First Data’s Smart RoutingSM solution enables merchants to pay the lowest cost option based on the networks available for each PIN debit transaction.

•First Data Global Gateway e4 – New, comprehensive Internet Payment gateway offering advanced functionality including multi-currency and global payment processing support, Level III support for business-to-business procurement cards, flexible recurring billing services, an intuitive merchant virtual terminal with multi-location administration and reporting, integrated fraud tools and added layer of security with the TransArmor® tokenization solution.

•TransArmor Solution – This release extends TransArmor encryption and tokenization benefits to merchants that need hardware-based, format-preserving encryption on VeriFone devices including Mx and VSP equipment.  

“Offering customers a broad range of payment options at the point of sale is critical to the success of a merchant’s business. Our latest quarterly release highlights new products with advanced functionality and flexibility that provide merchants multiple channels to cost-effectively and securely accept payments,” said Mark Herrington, executive vice president of Global Product Management and Innovation, First Data.

Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to drive customer revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction.

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