January 17, 2012, 9:49 AM

Performance Bike hires a former Victoria’s Secret exec to head e-commerce

Andy Kennemer aims to help the e-retailer expand mobile technology and social marketing.

Lead Photo

Andy Kennemer

Multichannel cycling products retailer Performance Bicycle has hired Andy Kennemer as senior vice president of e-commerce.

He will be responsible for advancing the retailer’s multichannel strategy by expanding digital advertising, social media marketing and mobile commerce technology.

Kennemer comes from digital marketing agency Resource Interactive LLC, where he most recently worked as vice president of social media and marketing. Prior to that, Kennemer was vice president of Internet strategy and online acquisition for Victoria’s Secret Direct, No. 16 in Internet Retailer’s Top 500 Guide,where he oversaw web site user experience and online marketing programs.

“Andy will keep us at the forefront of innovation and usability, ensuring site features and overall experience exceed customer expectations,” says David Pruitt, Performance Bicycle CEO. “Andy’s e-commerce experience and acute understanding of the online customer experience, coupled with his fresh perspective on digital media, will be a strong asset for our company.”

Performance Bicycle is No. 536 in Internet Retailer’s Second 500 Guide.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Deepak Agarwal / E-Commerce

Back-to-school insights from a Top 100 online retailer

It’s the second-largest online shopping season, and one nomorerack.com CEO pays close attention to. Here ...

FPO

Kevin Sterneckert / E-Commerce

The ghost economy: an $800 billion retail data disconnect

A new twist on a classic holiday story that online retailers will relive in the ...

Advertisement