January 16, 2012, 2:54 PM

Investors anticipate an appealing delivery from 1-800-Flowers

The e-retailer’s stock gains as does the Internet Retailer Online Index last week.

Kevin Woodward

Senior Editor

Lead Photo

Investor optimism about 1-800-Flowers Inc. lifted the e-retailer’s stock price 10.36% in value last week.

1-800-Flowers, No. 45 in the Internet Retailer Top 500 Guide, announced Wednesday it would release its fiscal second-quarter results Jan. 26, and the stock closed at $2.49 that day, its peak closing price for the week. The stock finished the week at $2.45, up from $2.22 a week earlier.

That made 1-800-Flowers one of the leaders last week in the Internet Retailer Online Retail Index, which tracks the stocks of 25 online retailers and e-commerce technology and service providers. The index gained 0.42% last week, a week in which the broader market also posted modest gains. The Dow Jones Industrial Average advanced .50% and the Standard & Poor’s 500 Index moved up .88%.

Here are the best-performing stocks last week in the Online Retail Index and the percentage increase in stock price for each:

• Bidz.com, 20.9%

• 1-800-Flowers, 10.4%

• Netflix, 9.4%

• Groupon, 7.5 %

• American Greetings, 6.2%

Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:

• Nutrisystem, -10.0%

• eGain, -9.5%

• Blue Nile, -7.5%

• Keynote Systems, -5.9%

• VistaPrint, -5.2%

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Groupon Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd and Vitacost.com Inc.

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