Grainger emphasizes search engine marketing, targeted e-mail s, and mining online data.
AisleBuyer Accelerates the Mobile Retail Revolution with Version 2.0
Major Mobile Commerce Platform and Self-Checkout Application Update Allows Retailers to Offer a Better In-Store Shopping Experience for Consumers
NEW YORK--AisleBuyer LLC, the leading provider of in-store mobile commerce solutions for retailers, restaurants and brands, today released a major update to its commerce platform and self-checkout application, mShop. The company will be demonstrating version 2.0 at Booth #2937 at the NRF 101st Annual Convention and Expo, taking place this week at the Jacob K. Javits Convention Center in New York.
“This platform upgrade was designed to meet the needs of retailers at any stage of mobile commerce development. Version 2.0 will keep retailers ahead of their competition by providing a highly customizable and extendable platform that can quickly morph to meet the challenges of a dynamic mobile commerce environment”
The AisleBuyer mobile solution consists of a powerful mobile commerce platform and shopping applications that allow retailers to offer consumers a better in-store experience while collecting valuable data on customer buying habits. This major product update includes innovative new functionality to improve the user experience, achieving the retailer’s unique brand requirements throughout the application, and integrating with retail systems for cross-channel consistency. The new functionality in this release includes:
* A new software development kit (SDK) for mShop, which enables retailers and developers to build their own versions of the mShop application to reflect their brands, or add specific mShop features – such as mobile self-checkout or mobile wallet functionality – to existing applications. The mShop SDKs, available for iOS and Android, enable retailers to customize their applications to include features and technology readily available via Web APIs.
* New Web APIs make it easy to integrate merchandising data from other retail systems into the AisleBuyer Mobile Commerce Platform. This two-way synchronization of data allows for true multichannel commerce. In addition, with the Web APIs, retailers can build new applications on top of AisleBuyer’s mobile commerce platform.
* A new Merchant Dashboard that allows brick and mortar retailers to enjoy the same level of analytics in-store that was previously reserved for online retailers. The Dashboard provides a real-time view into all in-store activity, including individual shopper analysis. The Dashboard also features merchandising control for catalog and pricing information at both the store- and chain-level, and it includes built-in marketing and advertising tools for easily creating offers, deals and coupons that appear within the application during consumer shopping trips.
* A redesigned consumer interface resulting from more than a year’s worth of shopper feedback using the AisleBuyer mShop mobile self-checkout application. The user interface has been streamlined to bring the most commonly used features top level and has reduced the amount of clicks necessary to check out, improving usability and the overall customer experience.
“This platform upgrade was designed to meet the needs of retailers at any stage of mobile commerce development. Version 2.0 will keep retailers ahead of their competition by providing a highly customizable and extendable platform that can quickly morph to meet the challenges of a dynamic mobile commerce environment,” said AisleBuyer CEO Andrew Paradise.
AisleBuyer offers a revolutionary mobile commerce platform for retailers, brands and quick service restaurants. Only AisleBuyer provides mobile self-checkout capabilities for improving the in-store shopping experience, conversion rates and average cart size by delivering targeted product recommendations, promotions and coupons to smartphone users while they shop. AisleBuyer includes powerful analytics for collecting detailed data on in-store shopping behavior that was previously unattainable to retailers.
Katie Despres, 617-299-3366
Jessica Cascio, 617-986-5013