January 13, 2012, 11:23 AM

Moosejaw Mountaineering has a new I.T. director

Michael Moore oversaw e-commerce at Lakeshore Learning Materials.

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Michael Moore

Moosejaw Mountaineering has hired Michael Moore as its head of information technology. He will oversee all I.T. functions at Moosejaw, including maintaining its e-commerce site and acting as an intermediary between marketing, merchandising and other departments on technical issues, the outdoor gear retailer says.

Since 2004, Moore held various positions at educational toy e-retailer Lakeshore Learning Materials, where he most recently was e-commerce director.

“We're super excited to have Michael join the Moosejaw madness,” says senior vice president of marketing and technology Eoin Comerford. “ Michael brings a ton of in-the-trenches e-commerce experience from building LakeshoreLearning.com into a market leader.  It's going to be a blast working with Michael to keep Moosejaw at the forefront of e-commerce technology.”

Moosejaw aims to double revenue in the next two to three years by opening new retail locations, expanding on existing branding campaigns and improving customer service, Moore says.

In June, Comerford will speak at Internet Retailer Conference & Exhibition 2012 in Chicago in a session entitled, “Making your e-commerce site play nice with smartphones.”

Moosejaw is No. 281 in Internet Retailer’s Top 500 Guide. Lakeshore is No. 305.

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