The search giant today launched an app called Inbox that could force retailers to change their e-mail marketing strategies.
And it projects PayPal’s total mobile payment volume to jump 75%.
Online marketplace eBay Inc. has long been a major player in mobile commerce with more than a dozen apps and an m-commerce site to boot. Those efforts have proven worthwhile, as the value of goods sold on eBay via mobile devices passed $5 billion last year.
Yet, eBay CEO John Donahoe said at the International Consumer Electronics Show this week in Las Vegas that there’s plenty more room for eBay to grow in mobile sales. EBay projects it will surpass $8 billion in gross merchandise sales worldwide this year, a 60% increase from a year ago, he said.
Meanwhile, eBay expects mobile payment volume worldwide for its PayPal payment service to reach $7 billion this year, a 75% jump from $4 billion in 2011, he said. That’s a marked increase from PayPal’s original 2011 forecast that projected PayPal payment volume of $1.5 billion, which would have been double its $750 million volume in 2010, according to David Marcus, vice president of PayPal Mobile in a blog post.
“Mobile plays a significant role in how eBay Inc. is enabling commerce and using technology to connect consumers and provide new ways for them to shop when, where and how they want,” Donahoe said. “The success of eBay and PayPal mobile in 2011 surpassed our expectations and we’re confident that this success will carry into 2012 as more shoppers turn to the convenience of shopping and paying via mobile at the moment shopping inspiration hits.”
Sparking the growth, said Donahoe, is the fact that it is becoming increasingly common for shoppers around the globe to use smartphones and tablets to shop.
eBay is featured in the 2012 Hot 100 List, which can be ordered here.