January 12, 2012, 11:31 AM

Dollar General adds online photo services to its fledgling e-commerce site

The discount chain began selling online in September.

Lead Photo

Dollar General Corp., the discount chain and e-commerce rookie, is trying to make itself more appealing to online shoppers by adding online photo services. The service, launched today, enables visitors to DollarGeneral.com to create photo albums, greeting cards, calendars, prints and video transfers from their uploaded images.

"Dollar General is excited to offer our shoppers this great online service at the low prices they have come to expect from Dollar General," says Todd Vasos, Dollar General's chief merchandising officer. The discount retail chain launched the service using technology from GoPhotobooks.com.

The 70-year-old retailer launched its e-commerce site in September. The retailer built the site on GSI Commerce’s e-commerce platform; GSI is owned by eBay Inc.

Dollar General says it operates 9,800 stores in 38 states. Dollar General reported $13.0 billion in sales in its most recent fiscal year and net income of $628 million. Despite its relatively inexpensive product selection—the company says about a quarter of its inventory sells for $1 or less—consumers with household incomes of at least $70,000 represent the company’s fastest-growing segment.

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