January 11, 2012, 10:04 AM

Snapp’ announces the launch of a new version of FidMe

The latest version of FidMe is finally available

PRESS RELEASE Bordeaux, December 20, 2011,

With the launch of FidMe 3.0 0, Snapp’, French leader of mLoyalty programs, changes the relationship between local shops and their customers. Using FidMe 3.0, store managers will never have to print stamp cards again and can now create them directly on FidMe.com

"One year after the initial launch of FidMe, we should reach one million users in January 2012, which makes FidMe an industry standard in 22 countries » says Jean-Benoit Charreton, President of Snapp’.  "With the new version of FidMe available in French, English and Spanish for start, we are taking another leap forward on the way to dematerializing loyalty programs, by moving into ‘Stamp Cards ‘, a segment that still uses paper."

This version will be free for retailers during the initial phase and should evolve towards a "Freemium" model, integrating fee-based modules.

New and innovative functionality

FidMe 3.0 brings consumers a set of new functionality necessary to efficiently manage their relationship with brands, large retailers as well as local shops:

-The use of stamp cards

-The ability to gain points by ‘checking-in’ while shopping at their favorite stores

-The geolocation of nearby stores on a map

-A state of the art and efficient user interface, and

-A website allowing retailers and consumers to manage their cards online

"We bring to FidMe new dimensions called for by our users: Social-Local-Mobile and a dose of gamification," says Laurent Bourgitteau-Guiard, Managing Director. “Just like on Foursquare or Facebook, users can now contextualize FidMe and locate their favorite local stores and ‘check-in’ while shopping to win points and pass levels. Consumers can now become ‘beauty queen’ at their local perfume store or ‘Italian Chef’ at their favorite Pizza place. Even better, users will be able to join a loyalty program directly from the mobile application on their phone!

This new version is free and available now for Android phones and iPhones. It will be made available very soon for phones operating on Samsung Bada, Windows Phone, Blackberry, and Nokia Symbian.

Over 1000 independent retailers have already joined FidMe’s loyalty card program and prestigious references decided to support this project right from the start: Nooï, Alto Café, French Coffee Shop, Feel Juice, Green Sushi, Nabab Kebab, retailers’ associations.

“We should be able to announce new NFC features (contactless mLoyalty) early next year,” says Jean-Benoît Charreton.

About Snapp’

Created in 2005, Snapp’ publishes packaged mobile applications, offers mCommerce solutions as well as dematerialized loyalty cards systems for retailers, chains and brands.

Building on its strong expertise in mobile application development, Snapp’ conceives and builds applications for all mobile phone platforms: iPhone, Android, Samsung Bada, RIM Blackberry, Windows Phone, Nokia Symbian or Java.

Snapp’ allows brands and retailers to rapidly deploy new ways to interact with their clients and to gain access to detailed reports on consumer behavior and usage, for enhanced CRM purposes.

Snapp’ has built its strong reputation in this field, capitalizing on the success of FidMe (www.fidme.com), its mobile loyalty card-case application used regularly by over 900,000 users in 25 countries; allowing users to digitalize their loyalty cards and store them in their mobile phones, for free.

Snapp’ develops mobile applications exclusively for key accounts such as: Monoprix, Leclerc, RueDuCommerce, Cdiscount, Edenred Ticket Restaurant, Virgin Megastore, Showroom Privé, Bizzbee (Happychic Group), Ubisoft, Axa Group, BPCE, TF1, Le Monde, Groupe LagardèreB.



Laurent Bourgitteau-Guiard, Managing Director

Immeuble Grand Angle

Avenue Périé

33520 Bruges


Email: contact@snapp.fr

Web site: www.snapp.fr

Comments | 1 Response

  • FidMe 3.0 brings together a large number of functionality into a very up to date app UI (IOS and Android for now). I particularly like the idea of being able to "Check-in" while shopping (like on Foursquare), which should boost the user adoption rate. Such gamification of the app is a key success factor for young generations of users and high school students who eat out all the time in Europe and are on a budget should jump on this app, particularly once FidMe points start to be redeemable for rewards.

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