The social network says acquiring Gnip will help companies better understand what consumers and other brands are saying across Twitter.
Local.com promotes its operations chief to president
The localized search engine also names a new head of technology.
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Local.com Corp., whose search engine helps online shoppers find local businesses, has promoted its chief operating officer Michael Sawtell to president.
Sawtell was CEO of online media company DigitalPost Interactive from 2005 to 2011. DigitalPost is the parent company of rich media ad firm Rovion.com, which Local.com acquired last year. As part of that acquisition, Sawtell was appointed senior vice president and general manager of sales and advertising at Rovion. He was promoted to chief operating officer in May.
From 2000 to 2005, Sawtell was Local.com's president and chief operating officer and prior to that held management positions at security firm Northrop Grumman Corp. and aerospace company General Dynamics.
"Mike has been instrumental in our transformation over the past three quarters," says Heath Clarke, chairman and CEO of Local.com. "Our board and executive team recognize the significant progress and efficiencies garnered under Mike’s leadership and we look forward to his future contributions to our continued growth and success."
Local.com also named Erick Herring senior vice president of technology. Herring will report to Sawtell and lead the company’s technology and data strategies. Herring is the founder of daily deals company Townloop and previously served as chief technology officer and vice president of product for online feedback site, Feedback.com. Prior to Feedback.com, he was chief technology officer of online advertising firm Adapt Technologies, Inc.