Amazon’s LoveFilm adds streamed content with BBC and ITV deals

Amazon.com Inc. today said it had increased the streaming content that consumers in Europe can watch via the e-retailer’s LoveFilm International Ltd. unit. Amazon, No. 1 in Internet Retailer’s Top 300 Europe Guide, has signed streaming content deal with U.K. broadcasters ITV and BBC Worldwide.

Amazon did not say how many more titles can be watched by members of LoveFilm, which Amazon bought nearly a year ago. The deal covers such programs as “Doctor Who,” “Life On Mars,” “Spook,” “Planet Earth,” “Prime Suspect” and “Inspector Morse.”

Amazon says LoveFilm has 1.9 million members in the United Kingdom, Germany, Sweden, Denmark and Norway. LoveFilm provides access to at least 70,000 titles for monthly fees that start at about $7.80. LoveFilm members can watch the streamed content on approximately 175 devices including PCs, Sony PlayStation, Microsoft Xbox 360, Apple iPad, Internet-connected TV sets and Blu-ray players.

“This gives LoveFilm an even more powerful, unique offering of instant programming for our members to view across a growing number of platforms, for one low monthly price,” says Simon Calver, LoveFilm CEO.