December 30, 2011, 9:53 AM

Small e-retailers win holiday sales

(Page 2 of 2)

As a result of developing and selling new lines of accessories, holiday sales at increased by about 25%, says vice president Zachary Ciperski. “Our strategy this holiday season was to differentiate and not just sell a commodity,” Ciperski says. “We were successful by learning and trying new approaches.”

Comments | 1 Response

  • So what's the best way for a small business to keep in contact with their customers? In considering CRM systems and the "social" / "digital" world we live in, is a social CRM solution to help business better connect with their customers by better organizing their contacts, calendars, and communications.

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