December 30, 2011, 9:53 AM

Small e-retailers win holiday sales

(Page 2 of 2)

As a result of developing and selling new lines of accessories, holiday sales at CoffeeForLess.com increased by about 25%, says vice president Zachary Ciperski. “Our strategy this holiday season was to differentiate and not just sell a commodity,” Ciperski says. “We were successful by learning and trying new approaches.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Bryan Gudmundson / E-Commerce

Which incentives are best at saving the sale?

It’s not necessarily the most valuable incentive that converts the best, a case study shows. ...

FPO

Heather Smith / E-Commerce

Taking advantage of the sharper marketing tools from Pinterest

Pinterest’s revamped private messaging system gives retailers more options for directly connecting with influential and ...

Advertisement