December 23, 2011, 11:32 AM

Skinit hires a new vice president

Fredrik Torstensson will develop new business for the e-retailer and services provider.

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Skinit Inc., an e-retailer of customized decals for electronic devices, has hired Fredrik Torstensson as vice president of sales and business development. Torstensson’s role will be to figure out how the e-retailer can grow and enter into new markets. Skinit also sells its personalization technology platform to other retailers so those companies can offer product customization tools on their own sites.

Skinit says Torstensson previously was vice president of sales and marketing at Comarco Wireless, which makes charging stations for electronic devices. Prior to that, he was vice president of international sales and development for Kyocera Wireless, a mobile phone and accessories manufacturer.

Skinit says it expects to benefit from Torstensson’s leadership experience and his experience in the electronics industry. “His vision and expertise are uniquely suited to accelerate our engagement with our customers, and identify new strategic partnerships and markets for our technology,” says Darrin Hegemier, Skinit chief strategy officer. “We're confident that Fredrik will contribute greatly to the continued growth of Skinit.”

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