December 21, 2011, 1:09 PM

GameFly opens the digital door to downloads

The move gives subscribers access to hundreds of games.

Bill Briggs

Senior Editor

Lead Photo

Online video game rental subscription service GameFly Inc. is now offering a web application that enables subscribers to buy and download hundreds of video game titles to their personal computers. A new games library also makes certain titles available for free play to subscribers.

The launch of the initial version this week follows earlier beta tests last fall. GameFly, No. 155 in the Internet Retailer Top 500 Guide, also operates a game-by- mail service similar to how Netflix subscribers send and receive DVDs by mail, but announced earlier this year it would move into downloads.

In May, GameFly acquired, an e-commerce site owned by IGN Entertainment that enables consumers to download about 3,000 video games for PCs. Terms of the deal weren’t disclosed.

The new application includes a gaming news section, HD trailers for new games and screenshots. GameFly subscribers can manage their mail orders as well as access more than 1,500 games they can play online at any time. also now features a growing library of titles called Unlimited PC Play that subscribers can download to PCs at no additional charge. Games are available from 25 publishers so far, including CapCom, Square Enix, THQ and Ubisoft.

“We are hard at work expanding our catalog of PC titles for our users to play for free in the Unlimited PC Play section,” says Sean Spector, GameFly co-founder and senior vice president of business development and content.

GameFly is also now selling PC games at and on its video game mobile app for iOS and Android systems. Used console games and new console and PC releases also are available for pre-order.




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