December 21, 2011, 9:43 AM

A deal with Sony gives Amazon’s LoveFilm more shows to stream

Amazon bought the U.K.-based video rental and streaming firm nearly a year ago.

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Amazon.com Inc. today said it had expanded the streaming content available to members of its U.K.-based LoveFilm International Ltd. via a deal with Sony Pictures Television. The multiyear deal gives LoveFilm members exclusive streaming access to Sony movies and television shows. Amazon did not disclose detailed terms.

Amazon is No. 1 in Internet Retailer’s Top 300 Europe Guide. Amazon announced its acquisition of LoveFilm in January after holding a 40% stake in the company since 2008. LoveFilm has more than 1.8 million subscribers in the United Kingdom, Germany, Sweden, Demark and Norway.

The Sony deal follows similar LoveFilm agreements with Warner Bros., Entertainment One, StudioCanal, Disney, Momentum and Lionsgate. LoveFilm members can watch the streamed content on approximately 175 devices including PCs, Sony PlayStation, Microsoft Xbox 360, Apple iPad, Internet-connected TV sets and Blu-ray players.

“The number of recent high-profile deals we have secured means we are able to keep expanding the service, offering our members high-quality films and TV and the ability to watch as much as they want for one low monthly price,” says Simon Calver, chief executive of LoveFilm, whose monthly fees start at about $7.80. In total, LoveFilm offers access to some 70,000 titles.

Since acquiring LoveFilm, Amazon has promoted its Amazon Prime free shipping service by expanding the streaming content available to consumers who sign up. And earlier this month, Microsoft Corp. said that consumers using its Xbox 360 game console will be able to stream videos from LoveFilm.

 

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