December 20, 2011, 3:50 PM

Specialty Retailer Lids Launches Mobile Commerce Website

New Site Creates Mobile-Friendly Shopping Experience That Replicates Lids.com

INDIANAPOLIS, Ind., Dec. 20, 2011 – Specialty headwear and sports apparel retailer LIDS, a division of Indianapolis-based LIDS Sports Group, has launched a new mobile website (m.lids.com) which customers will now be redirected to when visiting lids.com on any smartphone.  The mobile commerce site, which provides consumers with on-the-go ease to shop and browse the entire product selection of lids.com, was designed and developed by LIDS Sports Group.

“As the industry moves towards mobile platforms, a trend that is predicted to increase exponentially in the next few years, this was just a necessary move to stay in touch with our audience,” said LIDS Sports Group Director of E-Commerce Steve Wentzell.

It is estimated that mobile commerce sales will grow from $3 billion in 2010 to $31 billion in 2016, according to statistics reported by Forrester Research Inc. June 17, 2011.  Mobile Commerce sales accounted for only one percent of e-commerce sales in 2010, but will increase to seven percent in 2016 (Source: Forrester Research Inc., sales of merchandise excluding digital content such as ring tones and mobile games). 

“Consumers are becoming much more comfortable using their mobile phones to shop, and we’ve been tracking the sales that have taken place through our e-commerce site prior to this launch,” said Wentzell.  “The mobile website is just another step we are taking to react to this increased demand, and to further enrich the customer’s shopping experience with LIDS.”  The new “m-commerce” site has the same functionality, “look and feel,” and navigation that customers have come to expect from lids.com.

ABOUT LIDS SPORTS GROUP

LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports business, and the Internet businesses www.lids.com, www.lidslockerroom.com, wwwlidsclubhouse.com, www.lidsteamsports.com and www.lids.ca. Operating out of Indianapolis, Indiana, the retail businesses make up more than 1,000 mall-based, airport, street level and factory outlet locations nationwide, and in Canada and Puerto Rico. LIDS retail stores offer officially licensed and branded collegiate teams, major professional sports teams, as well as other specialty fashion categories in the latest styles and colors. LIDS Locker Room is a mall-based retailer of sports headwear, apparel, accessories, and novelties which also operates under the Sports Fan-Attic and Sports Avenue retail concepts. Most LIDS and LIDS Locker Room stores also offer custom embroidery capability. LIDS Clubhouse operates team-specific professional sports and university athletics retail stores and e-commerce websites. LIDS Team Sports is a full-service team uniform and apparel dealer, custom screen printer, embroidery and sporting goods distributor. Hat World, Inc. is a subsidiary of Genesco Inc.

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