Amazon.com Inc. today said it has invested in CicekSepeti, a Turkey-based e-retailer that sells flowers, gifts and jewelry. Amazon described the funding as a “minority investment” but did not say how much money it put into the e-commerce operator or what kind of stake it will have.
Ciceksepeti.com launched in 2006. It employs 160 workers and maintains headquarters in Istanbul. This year, CicekSepeti expanded its product selection to include online sales of candy, chocolates and cakes, along with jewelry. The web merchant did not say how much revenue it earns, but says its sales should double this year.
“The CicekSepeti management team has built an innovative e-commerce company in Turkey, and we’re delighted to be supporting the company as it continues to grow,” says Greg Greeley, vice president of Amazon European Retail. “CicekSepeti shares Amazon’s focus on offering great prices, selection and convenience as it brings flowers and other gifts to its customers across Turkey.”
CicekSepeti CEO Emre Aydin remains the majority shareholder. In January, Hummingbird Ventures, a venture capital firm with offices in Antwerp, London and Istanbul, also invested in the Turkish e-commerce operator.