The social network says acquiring Gnip will help companies better understand what consumers and other brands are saying across Twitter.
Marketing firm MediaBrix raises $4 million in a second funding round
The company creates and measures advertising campaigns that run on social networks.
MediaBrix said today it had raised $4 million from Edison Venture, the social media advertising firm’s second round of funding. MediaBrix helps agencies and advertisers create, buy, optimize and measure social network advertising.
Ryan Ziegler, Edison Ventures principal, will join the board of MediaBrix, as will Mike Leo, CEO of advertisement management firm Operative. Existing board members include Joe Apprendi, CEO of Collective, another marketing firm; Charlie Kemper, managing partner, Revel Partners, a venture capital firm; Bob Carrigan, CEO of IDG Communications, a research and media firm; and Ari Brandt, MediaBrix CEO.
"Since MediaBrix launched in May, the company has gained significant traction with its focus on a scalable technology platform supporting innovative social video products as well as integrating with the APIs of major social media companies," Ziegler says. "MediaBrix is in the right place with the right products and services to capitalize on the surge in social media advertising.”
MediaBrix plans to double its staff over the next few months, building upon its hiring of seven employees between September and December, a spokesman says.