December 15, 2011, 2:54 PM

E-commerce platform firm Demandware hires an IBM marketing exec

Rob Garf also was a retail strategies analyst at AMR Research.

Thad Rueter

Senior Editor

Lead Photo

Rob Garf

E-commerce platform provider Demandware Inc. said this week it has hired Rob Garf as vice president of product and solutions marketing. He will help the company craft marketing for new products.

“Rob is no stranger to the industry and the challenges retailers face,” says Jamus Driscoll, senior vice president of marketing for Demandware. “He’s been on all sides of this business and his extensive knowledge and experience, combined with his foresight for where the industry is headed, is invaluable to our company as we continue to develop new ways to help our global clients deliver rich, innovative experiences to their consumers.”

Garf comes to Demandware from IBM, where he was global retail strategy leader of IBM Global Business Services, helping clients to develop their commerce plans. Before that, he was vice president of retail strategies service at AMR Research,  a research and advisory firm that he left in 2008.

“Since its founding, Demandware has pioneered a fundamentally new and better way to serve retailers’ digital growth,” says Garf. “I am excited to join Demandware as it drives innovation and value to its clients and partners.”

Demandware sells web-hosted e-commerce platform services. The company recently worked on the relaunch of the German site for apparel retailer Lands’ End. Lands’ End is part of Sears Holdings Corp., No. 7 in the Internet Retailer Top 500 Guide.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement