December 12, 2011, 10:45 AM

A Shop.org and J.C. Penney vet joins the .Shop domain team

Richard Last helped the retail chain launch JCP.com in 1994.

Stefany Moore

Associate Director of Research

Lead Photo

A former head of J.C. Penney Co. Inc.’s e-commerce business and current chairman emeritus of e-retail trade group Shop.org has joined the board of e-commerce domain registry company Commercial Connect LLC.

Richard Last, who also sits on the board of the National Retail Federation Foundation, served as manager of new business development for the catalog side of J.C. Penney and helped the retailer launch JCP.com in 1994. Last was also president of JCP Ecommerce L.P. and a director of digital ventures for the retail chain.

Commercial Connect is campaigning to have the Internet Corporation for Assigned Names and Numbers, also known as ICANN, authorize the .Shop domain as a top level domain for e-commerce purposes. Retailers could then buy web addresses such as Target.Shop or Nike.Shop.

“We are delighted to add Richard to our board of directors and appreciate his extensive experience in e-commerce, multichannel retail and social commerce,” says Commercial Connect CEO Jeffrey Smith. “He is an asset in establishing our mission of uniting and aligning all online retailers in providing the highest level of privacy and secure transactions known today under the delegation of .shop.”

Last also serves on the boards of Abundant Closet LLC, a developer of software for social shopping of apparel; tag management system provider Tagman; and Invodo, an online video firm.

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