In its second-largest acquisition, Amazon buys the company for $970 million.
Free App for iPad and Android Extends Print Catalogs to Tablets
Elkhorn, NE, December 08, 2011: Recognizing that adapting to change is key to success in the toy industry, multichannel toy retailer Fat Brain Toys' latest adaptation puts it on the leading edge of digital commerce. With the launch of its holiday toy catalog on Google Catalogs, Fat Brain Toys hopes to bring even more awareness to its unique collection of toys, games & gifts.
The free Google Catalogs app, launched in August of 2011, allows Apple iPad and Android tablet users the ability to shop a diverse assortment of catalogs from leading retailers. Extending far beyond simple browsing, visitors can make wish lists, view product videos, create collages, and even share products with friends and family via email.
"To succeed in today's competitive retail environment, it's absolutely vital to stay in tune with how consumers choose to interact with your brand," explains Mark Carson, cofounder of Fat Brain Toys. "With the dramatic rise in tablet usage, we saw Google Catalogs as a prime opportunity to provide our customers with another useful tool for doing their holiday shopping."
The Fat Brain Toys catalog features a distinctive selection of over 200 customer favorites. In just its second year of publication, the Fat Brain Toys catalog is an extension of the award-winning FatBrainToys.com website and Nebraska-based retail store.
For more information about Fat Brain Toys, visit http://www.FatBrainToys.com.
For more information about Google Catalogs, visit: http://www.google.com/catalogs/about
About Fat Brain Toys
Begun as a literal garage startup in 2002, husband and wife team Mark & Karen Carson have grown their company into one of the largest independent retailers of toys in the country. Recent named to the “Hot 100” list by Internet Retailer Magazine, Fat Brain Toys credits their rapid growth to offering quality toys coupled with truly remarkable customer service. Visit visit http://www.FatBrainToys.com for more information.