In its second-largest acquisition, Amazon buys the company for $970 million.
The program eliminates the need for companies to go through the time and expense of developing similar platforms from the ground up.
SALT LAKE CITY (December 7, 2011) – GroSocial today announced the availability of a new white-label program that allows its partners to offer their customers a completely personalized and branded version of GroSocial’s Customizer, a social media marketing platform that enables small-to-medium businesses to easily create promotions, contests, and other custom tabs on their Facebook pages. The white-label program eliminates the need for companies to go through the time and expense of developing similar platforms from the ground up.
GroSocial’s Customizer platform allows businesses to take advantage of the inherent visual impact and interactivity of Facebook tabs by designing and running custom-designed promotional tabs. Through GroSocial’s new white-label program, all identifiers of the Customizer platform can be personalized and customized to reflect the client’s brand. Partners are given the option to modify the interface of their Customizer white label, place it on a domain of their choice, and customize the feature set that they make available to their customers.
“What appeals to us most about GroSocial’s white-label program is that we are able to provide a great service to our clients without having to build out our own platform,” said Darin Bernston, social media manager at SEO.com, a search marketing firm with clients that range from startups to large, international companies. “The platform is self-serve so our clients can set up their tabs on their own, or we can help them if they would like. The platform as a whole is easy to use and is very easy to set up. Everything from forms, promotions and analytics is all there, and it is a breeze to launch and maintain.”
With the white-label program, GroSocial’s partners are able to offer their customers a social marketing platform within weeks as opposed to the months it typically takes to develop one from the ground up.
“Offering our partners a white labeled version of our Customizer platform gives them both a product that their customers already want and need and a recurring revenue stream with excellent retention rates,” said Zach Mangum, co-founder and CEO of GroSocial. “With our Customizer white-label program we are helping our partners further monetize the customers they already have – not to mention the opportunity to attract new ones – all without having to invest valuable time and resources.”
For more information about GroSocial’s white-label offering, visit http://customizer.grosocial.com/privatelabel.
GroSocial (www.GroSocial.com), headquartered in Orem, Utah, is a technology company that specializes in creating social media marketing software that helps enterprises and small-to-medium businesses expand their brands and find new customers through leading social media sites, including Facebook and Twitter. The company’s products have helped thousands of businesses in countries across the world easily and affordably increase their social media presence and influence through effective, targeted online branding, community creation, public relations and other touchpoints focused on converting audience engagement into revenue. GroSocial can be found on Facebook at www.facebook.com/grosocial, and on Twitter at Twitter.com/grosocial.