December 5, 2011, 9:46 AM

Hy-Vee Food Stores Deploys Mobile App Leveraging aisle411 In-Store Shopping Platform

aisle411 Delivers Next Generation Shopping Experience for Hy-Vee Customers

ST. LOUIS, Dec. 5, 2011 -- aisle411, the premier mobile retail navigation service that saves shoppers time and frustration by helping find what they are looking for in-store, today announced that Hy-Vee Food Stores has deployed the aisle411 platform. Shoppers can access the aisle411 in-store shopping platform for Hy-Vee Food Stores within aisle411's iPhone and Android applications, as well as within the Hy-Vee Foods iPhone application.

Hy-Vee is leveraging aisle411's API and SDK to enable the creation of a customized application that features retail navigation technology, context aware product recommendation engine and advertising server. aisle411's proprietary platform takes in-store inventory data and floor maps, and makes them easily searchable and interactive via a mobile app.

"As consumers embrace mobile technology to expedite their daily tasks, major retailers are embracing aisle411's in-store shopping platform and embedding it in their apps providing further proof that aisle411 is becoming the standard for in-store navigation," said Nathan Pettyjohn, CEO, aisle411. "Hy-Vee Food Stores has taken the initiative to deliver its shoppers a premium tool to ensure shopping experiences are enjoyable by deploying the aisle411 platform."

Supporting Resources:

* Android Market: https://market.android.com/details?id=com.aisle411&feature=search_result

* iPhone App Store: http://itunes.apple.com/us/app/aisle411/id394218369?mt=8

* Twitter: twitter.com/Aisle411

* Facebook: http://www.facebook.com/aisle411Inc

About aisle411

Founded in 2008, aisle411 was first to market with a mobile product search service using retail product location information to help consumers save time and money. aisle411 provides a comprehensive in-store search and navigation solution for consumers via mobile technologies with support for iPhone and Android. With offices in St. Louis, Missouri and Palo Alto, California, this innovative market leader is positioned for rapid growth across retail locations in the U.S. and internationally. aisle411 was recently recognized as winner of Plug and Play Summer EXPO 2011. Additional information is available at: http://www.aisle411.com/.

Contact:

Graham Sorkin

Nadel Phelan, Inc.

(831) 440-2406

graham@nadelphelan.com

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