November 30, 2011, 9:05 AM

Social electronics

RadioShack brings commerce closer to where people hang out on the web.

Lead Photo

It’s a simple idea, really: Bring commerce closer to where people hang out on the web. That’s the concept behind the weekly digital circulars that RadioShack Corp. posts to its Facebook page. Shoppers browsing the ads can click on products for more information or other recommendations, or to purchase via a Buy Now button; purchases take place at the retail chain’s e-commerce site. The effort, combined with the retailer enabling consumers to Like its products, has increased traffic from Facebook, says Lee Applbaum, chief marketing officer. “The majority of electronics and wireless consumers consult friends, family and Google before they ever set foot inside RadioShack or click on RadioShack.com,” he says. “Social networks afford us the opportunity to impact these moments.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jacques van der Wilt / E-Commerce

How to quickly improve your ROI on Google Shopping

Don’t just track category ROI. Look at ROI by product to maximize profits. Just one ...

FPO

Adrien Henni / E-Commerce

Alibaba tops e-commerce sites in Russia as well as China

AliExpress, the Alibaba site that lets international shoppers buy from Chinese merchants, leads in traffic ...

Advertisement