November 30, 2011, 3:25 PM

ShopNBC promotes a former QVC executive to merchandising chief

Annette Repasch has worked for ShopNBC since May.

Stefany Moore

Associate Director of Research

Lead Photo

Annette Repasch

TV and online retailer ShopNBC.com has appointed a new chief merchandising officer. Annette Repasch has worked as vice president of softlines for ShopNBC since May, when she left rival QVC, a unit of Liberty Media Corp., No. 8 in Internet Retailer’s Top 500 Guide. Repasch is one of several former QVC employees that have moved over to ShopNBC in the last year.

Repasch spent more than seven years at QVC as vice president and general merchandising manager of apparel and accessories. She previously held senior merchandising roles at retail chains Stage Stores Inc., Saks Fifth Avenue Inc. (No. 38 in the Top 500), Lane Bryant (a unit of Charming Shoppes Inc., No. 132) and The Bon-Ton Stores Inc., (No. 520 in Internet Retailer’s Second 500 Guide.

“We are delighted about Annette becoming our chief merchandising officer,” says Bob Ayd, president of ShopNBC.” We look forward to her continued contributions by overseeing our merchandising strategy that is focused on broadening the product mix, optimizing our merchandise margins, recruiting high-profile national brands and further developing our proprietary brands.”

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