November 30, 2011, 1:48 PM

Rapid growth

 LivingSocial now serves 34 million subscribers in 25 countries.

Zak Stambor

Managing Editor

Lead Photo

LivingSocial’s January offer of a $20 Amazon.com gift card for $10 didn’t just beat the previous daily deal record of 441,000 vouchers sold, it nearly tripled it. That enticing nationwide offer from the world’s largest online retailer exemplifies the daily deal operator’s growth strategy. In the past year LivingSocial rolled out Instant Deals, offering consumers limited-time vouchers based on their location, expanded its LivingSocial Escapes travel site that sells vacation packages, and launched LivingSocial Gourmet, an invitation-only service featuring offers for high-end food and restaurant deals. It also expanded internationally and now serves 34 million subscribers in 25 countries. LivingSocial.com, which offers deals based on the visitor’s location, features easy navigation and alluring imagery.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement