November 30, 2011, 1:56 PM

Pretty helpful

Step into the aura of Clinique.com and the presentation of beauty products amid a high level of customer service is hard to miss—the online version of walking into a luxury store and getting a friendly hello from a greeter at the cosmetics counter.

Paul Demery

Managing Editor, B2B E-commerce

Lead Photo

Step into the aura of Clinique.com and the presentation of beauty products amid a high level of customer service is hard to miss—the online version of walking into a luxury store and getting a friendly hello from a greeter at the cosmetics counter. “Welcome! What brings you to Clinique today?” a “My Clinique” fly-out window asks. It offers visitors several options for assistance, such as links to live chat, a skin diagnostic tool and ways to track orders and to set up automatic replenishment of everyday items. As shoppers browse the site, they find an endless number of beauty tips and advice based on a consumer’s personal attributes. “Give us 90 seconds, and we’ll give you a great skin routine,” Clinique’s “My Skin Diagnostic” tool offers. That’s real beauty in online shopping.   

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