November 30, 2011, 11:12 AM

Perennial bloomer

Recent web site additions include floral cocktails.

Lead Photo

E-commerce pioneer 1-800-Flowers.com continually updates its web site with new features and specialty “shops” as it seeks to keep its shoppers engaged. In 2011 the online flowers and gifts retailer redesigned its web site to better display online specialty shops including its Happy Hour Collection, featuring floral cocktails such as the Margarita Bouquet, and a-Dog-able, which includes dog-shaped floral arrangements. Last year the e-retailer rolled out a TV and radio button to give shoppers access to promotions through codes that local TV and radio personalities mention on the air. “We continue to view this initiative as a great way to integrate the offline and online marketing efforts of our brand,” says Patty Gormley, vice president of web site marketing.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Will Devlin / E-Commerce

Three simple steps to reducing shopping cart abandonment

Payment options, a shopping cart that holds a customer’s items while she ponders the purchase ...

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

Advertisement